Founded by Dez Bryant, these premier platforms bridge fans and athletes through authentic experiences.

Offering selected sports content, exclusive merchandise, and dynamic events, we’re built for the athlete, by the athlete.

With a focus on ownership and transparency, we bring sports and lifestyle together in a way that inspires and connects.

Follow PC on: Instagram | Twitter

Text reading "for the athlete by the athlete" with a stylized word "ATHLETE" in large font, on a black background.

Areas of Experience:

BRAND PARTNERSHIPS
SPORTS MEDIA
COMMUNITY DEVELOPMENT
SPORTS MARKETING
MERCHANDISING

X Picks is a sports betting and community platform built by Dez Bryant, designed to bring fans closer to the action. More than just picks, it’s a place where strategy, competition, and community come together.By offering exclusive content, tailored betting insights, and unique opportunities for collaboration, X Picks empowers cappers to showcase their skills while providing a platform that enhances their reach and influence.

Cappers League Picks: Dez and featured cappers share weekly parlays, insights, and plays for fans to follow.

Community Play: Fans can join exclusive challenges, test their picks, and climb leaderboards.

Content-Driven: Exclusive shows, live streams, and behind-the-scenes conversations give members an inside look at betting strategy and culture.

Fan Engagement: Win prizes, earn rewards, and connect directly with other passionate sports fans.

At its core, X Picks is about turning sports predictions into shared experiences—a new way for fans to compete, learn, and win together.

The question is: Where will we go next?

Join Us here.

Step into the BIGGEST Dallas Area Tailgate, created by Dez Bryant and hosted by Hollyhood Bay Bay.

Our tailored events offer VIP amenities, exclusive access, and private signing opportunities, delivering unforgettable moments.

High-energy and expertly curated, these events redefine what it means to celebrate sports. 

We are a premier media production company specializing in creating exclusive content and providing top-tier production services.

Our work powers the platforms of NFL legend Dez Bryant, including:

Personal Corner: Empowering athletes to grow their brands and connect with their communities.

X Picks: Innovative sports betting community and gaming content.

Big Dallas Tailgate: A BIG celebration of sports, community, and culture.

From concept to execution, we deliver high-quality visuals and engaging narratives tailored to elevate brands and captivate audiences.

88 Media
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